We are delighted to announce the launch of a new industrywide boating awareness campaign, ‘Summer On The Water’.
As COVID-19 makes more and more people take domestic breaks and holidays this summer instead of travelling abroad, we want everyone to know that after long periods of isolation, water sports can be fantastic for one’s mental wellbeing, offering a real sense of freedom and exploration.
A recent survey conducted by lastminute.com showed a 45% week-on-week increase in bookings for the UK, and that 33% of British people intended to stay in the country for their summer breaks this year. It has already begun with the sale of SUPs reaching record numbers and RIBs selling out, making it clear that many people already think this is a great idea.
"We prepared for a surge in sales in the UK, but the sheer level of demand has far exceeded even our wildest expectations. While we still have good levels of stock of core lines and models, we are now offering pre-order on many other models which are due in 3-5weeks. With team sports now off the cards for many, outdoor sports that by their very nature are socially distanced like paddleboarding have huge appeal.”
Tony Jones TheSUPco.com - The UK's largest Stand Up Paddleboard specialist
Many other British Marine members agree – with companies reporting higher than usual sales of buoyancy aids, waterproof clothing, as well as craft including sit-on kayaks and small dinghies and rowing boats.
Summer on the Water showcases the fantastic industry which we all love. It aims to encourage people across Britain to responsibly get afloat whether on inland waterways or by visiting the coast and reach those people who may be considering something new this summer during their staycation.
We are calling on you, our industry, to embrace this new campaign and share the short video across your social channels, with your customers and contact databases. Doing this together, at the same time, will help to promote our industry and be seen.
The campaign comprises of three elements. The short video, which is geared towards inspiring people to get afloat. Our new campaign website (SummerOnTheWater.com), which features British Marine members and thereby helps people to get out on the water. And lastly, our campaign hashtag #SummerOnTheWater, whereby people can then share their experiences on the water and in turn inspire others, amplifying the campaign's reach.
Summer on the Water showcases a sensational selection of what’s on offer from our members across Britain with experiences to suit everybody and all budgets. We feel this film perfectly encapsulates the drama, energy and beauty of Britain’s inland waterways and coastline in a way that is bright, fun and relatable. Our new campaign highlights the rich variety of experiences that can be enjoyed from our community without having to travel to Europe or further afield. It’s critical that people enjoy the water but do so responsibly, whilst adhering to individual country government guidelines on travel, social distancing and hygiene requirements. For more information about Summer on the Water, member details and ideas to help people get out on the water, visit our dedicated campaign hub here.
#SummerOnTheWater Let’s show our love for our industry and keep waterlust alive
British Marine would like to thank the following members for contributing towards this campaign so far: ABC Leisure, EP Barrus, Fairline, Helly Hansen, Honda, MDL Marinas, Navico, Ribeye, Rustler, Spirit Yachts, Sunseeker, Power Boat & RIB Magazine, Rooster and Yacht Havens.